Fashion writer Jessica Gibbs curates a newsletter that features trend insights with style narratives. From NYFW recaps to seasonal wardrobe essentials, Jessica offers readers a thoughtful perspective on modern fashion. I had the distinct pleasure of collaborating with her on her branding for this newsletter.

The logo design emphasizes bright colors and bold lines, speaking to Jessica’s fondness for vintage aesthetics. The logo can be displayed several ways, from vertical to stacked horizontally, allowing it to work across numerous digital platforms while boldly standing out in a crowded industry.