PROJECT OVERVIEW
WHAT IS TORCH MINISTRY?: A community of young people that regularly gather to build relationships, study the Bible, and have fun.
WHAT IS PURSUIT 2023?: A four-day retreat for young people across all five locations of WIN Ontario Church (Mississauga, North York, Ottawa, Niagara Falls, Sarnia) to connect, have fun, and learn about the love of Jesus Christ.
WHY IS THIS NEEDED?: To inform and encourage young people to get involved with the Pursuit 2023 Young People's Camp via registering as a camper or a volunteer through a multi-functional digital space.
CURRENT WEBSITE PAIN POINTS
Identified pain points on the current WIN Ontario website with regard to the perspective of a Torch Ministry member.
Limited Brand Presence
Information is Scarce
Access to Information
COMPETITIVE ANALYSIS
A competitive analysis was done on event pages of other church organizations to identify what worked well for them and what could be build off of for the Pursuit 2023 Landing Page.
DESIGN REQUIREMENTS
1. Who. What. When. Where. Why
Identify key event details
2. Action points
- To donate
- To register as camper
- To register as volunteer
- Positive outcome when the user engages in one or more of these actions
3. Schedule
For campers to know what events to expect and when they will happen
4. FAQ
Answer questions campers, parents, and donators might have
PROTOTYPE
A prototype was created containing the design requirements. I then shared the prototype with the marketing team for feedback on improving the layout and how we can apply the camp branding and links to make the landing page functional.
HIGH FIDELITY MOCKUP
I created a mockup after the marketing team finalized the theme and branding of the camp. I applied the branding to the mockup and applied the copy that would be seen on the landing page. I then collaborated with the developers in making the landing page fully functional for attendees to use.
IMPACT
Through the landing page we:
Reached capacity in registered attendees - 85 Campers
Surpassed our fundraising goal - $15,000
Acquired all the volunteers needed - 25 Volunteers
