Meltico is a conceptual chocolate milk brand designed to combine fun and sophistication. With a vibrant yet refined visual identity, the brand appeals to both children and adults, showing how a product can be playful while still feeling premium.

Meltico is an internal project created to showcase Vizualogy’s expertise in crafting consumer product brands. The focus was on designing a cohesive identity that is fun, memorable, and adaptable across packaging, digital, and social platforms.

The challenge was to stand out in a crowded chocolate milk market while conveying premium quality. The brand needed to be playful enough to delight children, yet sophisticated enough to appeal to adults and maintain consistency across all touchpoints.

We developed:

A unique, friendly logo that captures Meltico’s personality

Packaging designs that balance fun graphics with premium cues

A vibrant, appealing color palette and typography system

Supporting visual elements and brand guidelines to maintain consistency across print, digital, and social media

The result is a brand identity that feels lively, professional, and cohesive across all mediums.

Although Meltico is an internal concept, it demonstrates Vizualogy’s ability to create consumer-focused brands that are strategically sound and visually compelling. The project highlights our creativity, attention to detail, and capability to deliver market-ready branding.

Fun yet premium visual language that appeals to all ages

Bright, playful colors paired with clean typography

Packaging and key visuals designed to capture attention on shelves and online

Cohesive brand system that ensures consistent storytelling