I had the privilege of collaborating with Estonian fashion brand Racer Worldwide on their autumn-winter collection. I was responsible for creating graphics for the collection and digitizing the clothing for their fashion show. This involved designing patterns and motifs, translating physical designs into digital formats, and ensuring visual cohesion with the brand's vision. The collaboration blended creativity, technology, and fashion, showcasing the potential for innovative design and technology in elevating fashion presentations.

My role in this project was multi-faceted and pivotal in bringing the vision of Racer Worldwide's creative team to life. Here are the key aspects of my involvement:

Graphic Design: I was responsible for crafting the graphics that would adorn the clothing pieces in the collection. This included designing patterns, motifs, and other visual elements that would complement the overall theme and aesthetic of the autumn-winter collection. These graphics were instrumental in conveying the brand's unique identity and style.

Digitization: The digitization process involved translating the physical clothing designs into digital formats. This step was crucial for a variety of purposes, including promotional materials, virtual fashion showcases, and online retail platforms. By digitizing the clothing items, we ensured that they could be presented and marketed effectively in the digital realm.

Fashion Show Preparation: As part of the collaboration, I played a vital role in preparing the fashion show for Racer Worldwide's autumn-winter collection. This involved creating digital representations of the clothing items that would be featured on the runway. These digital renderings allowed for meticulous planning and coordination of the show, ensuring that each outfit was showcased to its fullest potential.

Visual Cohesion: Throughout the project, I worked closely with the Racer Worldwide team to ensure that the graphics and digitized clothing items were in perfect harmony with the brand's vision and the collection's thematic elements. Achieving visual cohesion was essential in delivering a seamless and impactful fashion show and marketing campaign.

The collaboration with Racer Worldwide provided an exciting opportunity to blend creativity, technology, and fashion. It allowed us to bridge the gap between the physical and digital worlds, enabling Racer Worldwide to present their autumn-winter collection in a visually stunning and technologically advanced manner. This project exemplified the innovative spirit of the fashion industry and demonstrated the potential for cutting-edge design and technology to elevate the presentation of fashion collections.