Identity Design for a Film Festival

Art Director

Graphic Designer

Brand Strategist

Adobe After Effects

Adobe Illustrator

Figma

Pluk de Nacht Film Festival Identity Redesign

Embarking on a monumental journey, we reimagined the identity of the Pluk de Nacht Film Festival, drawing inspiration from comics, retro-futurism, and the iconic visual style of Saul Bass. This expansive project encompassed a diverse range of elements to breathe new life into the festival's image.

Interactive Animation Design for the Festival Broadcast System

Our creative approach was a fusion of nostalgia, modernity, and artistic excellence. We aimed to create an identity that pays homage to the past while embracing the future. Key elements of our approach included:

Comics & Retro-futurism: We drew from the world of comics to infuse the festival's identity with dynamic storytelling. Retro-futuristic aesthetics added a timeless charm, creating an intriguing blend of old and new.

Saul Bass Inspiration: The legendary Saul Bass served as a muse, guiding our visual choices. His minimalist yet impactful style influenced our design, setting the stage for a cohesive and memorable identity.

Merch Design, Featuring one of the series of the re-branded logos of the festival

Comic-like banner design elements, a part of the wider Graphic Identity system designed for the Festival.

The scale of this project demanded meticulous attention to detail across various components, including:

Brand Guidelines: A comprehensive guide ensured consistency in applying the new identity across all touchpoints.

Social Media & Poster Guidelines: These guidelines provided a roadmap for creating captivating social media posts and eye-catching festival posters.

Complex Logotype & Logo-mark System: We crafted a versatile logotype and logo-mark system that seamlessly integrated with the festival's existing recognizable mark, offering adaptability and recognition.

Social Media Campaign: A dynamic campaign featured 12 different formats for Google Ads, Instagram, and Facebook, engaging a broad online audience.

Interactive Visuals: We designed captivating visuals for on-site projection, including 4 videos and UI guidelines for video streaming.

Merchandise: Our creative touch extended to 5 unique t-shirt designs, along with banners, flags, and on-site screen systems for the bar and announcements.

Banners featuring the main elements of the Festival Branding

Festival Volunteer, wearing a Merch T-shirt with one of the new Festival Logotypes

Festival Volunteer, wearing a Merch T-shirt with one of the new Festival Symbols

Foldable Chair featuring the new main logotype of the Festival

Overview, featuring 4-sided banners in the background

Flag design featuring one of the main designs from the graphic elements of the festival.

Result:

The Pluk de Nacht Film Festival Identity Redesign is a transformative journey through time and creativity. Comics, retro-futurism, and the spirit of Saul Bass converge to create an identity that is both timeless and cutting-edge. Our work spans brand guidelines, social media campaigns, posters, and a multifaceted visual system, ensuring the festival's image is consistent, striking, and resonates with audiences old and new.

Join us in celebrating Pluk de Nacht's bold evolution, where the past meets the future in a visual symphony that captures the essence of cinema magic.