E-commerce Website for a Jewelry Designer

Dive into a world of creativity, fire, and aesthetics spanning the 90s, 00s, and normcore with the redesign of Alex Gasparis' jewelry website. This project delves deep into the inspiration behind her unique pieces and transforms her online platform into an immersive journey.



Alex Gasparis

Alex Gasparis









Creative Direction: Alex's work is an eclectic fusion of inspirations, drawing from elements like fire and aesthetics from different decades. The creative direction mirrors these influences by incorporating visual elements that capture the essence of her jewelry.



Key Elements:

1. Visual Research: We conducted in-depth research to align the website's design with the inspirations behind Alex's jewelry. This involved studying the aesthetics of the 90s, 00s, and normcore movements to create a unique visual language.
2. UI Design: The user interface design is an embodiment of the artistic fusion that defines Alex's work. It's a delicate balance of retro charm, minimalism, and interactivity, ensuring a seamless user experience.
3. Interactive System: The highlight of this website is a custom interactive system designed for Alex's 3D-modeled rings. These digital representations are based on scans of her actual jewelry pieces. Users can explore these rings in detail, rotating and zooming in to appreciate their craftsmanship.
4. EditorX Development: Leveraging the capabilities of EditorX, we brought the design to life with JavaScript web development. This platform allowed us to create a visually stunning and functional website that's easy for Alex to manage and update.



Modeling of a 3D erring based on the actual model by Alex Gasparis.





Interactive Landing Page featuring 3D models based on the original designs of Alex. The rings are rendered in real-time.

Featured Jewelry Piece

E-commerce Store

Result: The redesigned Alex Gasparis Jewelry website is a captivating embodiment of her artistic journey. It transcends traditional jewelry websites, inviting visitors to immerse themselves in the inspirations, aesthetics, and craftsmanship that define her work. From the 3D-modeled rings to the nod to 90s and 00s aesthetics, this website is a testament to creativity and innovation in jewelry presentation.

Explore Alex's unique world of jewelry artistry and inspirations at her redesigned website, where fire meets nostalgia in a digital canvas that showcases her passion and craft.