MOODBOARD: Bold typography, energetic color accents, and athletic, movement-focused imagery come together to evoke a sense of speed, strength, and modernity. The aesthetic is dynamic yet minimal, fusing premium sports style with everyday wearability.
Logo Experimentation - A selection of early explorations testing type, weight, and layout to refine the brand’s visual identity.
The final clean, bold logotype that reflects energy and motion. Its minimalist style feels modern and strong, perfectly capturing the active, premium spirit of the brand.