For the past two years, I have served as the Product Digital Designer (UX/UI) for Alohas, a leader in sustainable fashion. My role involved a complete redesign of their website, the development of a cohesive design system, and spearheading Conversion Rate Optimization (CRO) projects. Through these efforts, we've created a seamless, engaging user experience that reflects Alohas' commitment to sustainability while significantly boosting user engagement and sales performance. This case study highlights the outcomes of our collaborative visual transformation.
