Developing a Content Strategy for an E-commerce Website

Objective: To develop a comprehensive content strategy that will increase website traffic, improve user engagement and boost sales for an E-commerce website.

Scope of Work:

Conduct a content audit of the current website, identifying gaps and opportunities for improvement

Develop a content calendar that outlines the topics, formats, and schedule for all website content

Create a buyer persona to understand the target audience and tailor the content accordingly

Develop a mix of content types, including product descriptions, how-to guides, customer reviews, and blog posts

Optimize all content for SEO, including incorporating keywords and meta descriptions

Collaborate with the marketing team to ensure that the content strategy aligns with the company's overall marketing goals

Regularly evaluate and adjust the content strategy based on data and feedback

Deliverables:

A comprehensive content strategy document

A content calendar

A set of buyer personas

A mix of different types of content optimized for SEO

Timeline: The project will take approximately 2 months to complete, with ongoing adjustments and evaluations as needed.

Note: The content format and the length of the project can be adjusted as per the requirement.