Creating a Comprehensive Content Marketing Plan for Marketinqs.
sahil kohli
Objective: To create a comprehensive content marketing plan that will increase brand awareness, generate leads and drive sales for Marketinqs.
Scope of Work:
Conduct a content audit of the current marketing materials, identifying gaps and opportunities for improvement
Develop a content marketing strategy that outlines the goals, target audience, content types, and distribution channels
Create a set of buyer personas to understand the target audience and tailor the content accordingly
Develop a mix of content types, including blog posts, e-books, case studies, infographics, and videos
Optimize all content for SEO, including incorporating keywords and meta descriptions
Collaborate with the marketing team to ensure that the content plan aligns with the company's overall marketing goals
Regularly evaluate and adjust the content plan based on data and feedback
Execute the content plan by creating and publishing the content across different channels such as social media, email marketing, and website
Deliverables:
A comprehensive content marketing plan document
A set of buyer personas
A mix of different types of content optimized for SEO
A report on the performance of the content plan
Timeline: The project will take approximately 4 months to complete, with ongoing adjustments and evaluations as needed.
Note: The content format, distribution channels and the length of the project can be adjusted as per the requirement.
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Posted Jan 21, 2023
The objective is to increase brand awareness, generate leads, and drive sales by producing high-quality, targeted content.
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