Vanessa and Leonardo Martins, founders of Endless Fight Jiu Jitsu in Florida, envisioned a martial arts gym that transcends physical training to promote development in

• Health,

• Self-confidence, and

• Discipline

This couple, fueled by Leonardo’s expertise as a black belt, aimed to create a nurturing environment for both adults and children passionate about martial arts. Recognizing the need for a brand that mirrored the strength and elegance of their vision, they enlisted Reiscape Design Studio. 

We crafted a sophisticated and cohesive brand identity, characterized by a stark black and white colour scheme that emphasizes the gym’s professionalism and commitment to excellence. This visual identity effectively communicates the transformative and empowering essence of Endless Fight Jiu Jitsu, appealing to a wide audience and fostering a sense of community among its members.

In addition to developing a robust brand identity for Endless Fight Jiu Jitsu, we extended its expertise to the digital sphere by designing their website. This online platform was crafted to reflect the gym’s core values and aesthetic, ensuring a seamless user experience that engages visitors effectively. The website features intuitive navigation and compelling content that highlights the gym’s programs, instructors, and community impact. Through strategic design elements and functionality, Reiscape ensured that the website not only serves as a marketing tool but also as an extension of the Endless Fight Jiu Jitsu experience, inviting prospective members to explore, connect, and register with ease.

In preparation for the grand opening of Endless Fight Jiu Jitsu, we also developed a suite of marketing and promotional materials. This included custom-designed kimonos for students, enhancing their training experience with a touch of the gym’s unique brand identity. Additionally, we crafted an informative booklet for parents, detailing the gym’s methodology and outlining the key benefits of our programs for children. These materials were designed not only to promote the gym but also to foster a deeper connection between the gym, its students, and their families, ensuring a comprehensive and welcoming experience right from the start.

The visual identity was expertly integrated into the space by an interior designer, creating a harmonious and branded environment that enhances the overall experience.