Vape Reign is a brand identity concept of an electronic cigarette retailer offering an industry-leading selection of vape products. Vape Reign's goal is to make vaping products accessible to smokers nationwide with the intent to provide a better alternative to traditional cigarettes. The objective was to create a premium brand identity that correlates closely with their customers while delivering an enjoyable online shopping experience. I created a cohesive identity that perfectly aligns with Vape Reign's ideal customers. The identity feels premium and bold allowing them to set themselves apart from the salesy approach of their competition.