Spiked, a brand offering high-ABV (10% alcohol) hard seltzers with a focus on mindful enjoyment, needed a brand identity that reflected this. Ditching the overly sugary and beachy vibes common in the category, I designed a contemporary, clean, and dynamic identity. It prioritizes clear information delivery to empower consumers to make informed choices, while the edgy aesthetic sets Spiked apart as a brand that caters to those seeking a more sophisticated hard seltzer experience.