AWAI — Brand System & AI Content Pipeline
Luk Lu
The live store: homepage, product page and collection
The films
Two short product films, made from the approved stills: each still is animated in Kling with slow, small motion so the products keep their shape and glaze. The wordmark on the title cards is set in the real typeface, not generated.
Brew: tea caddy, a cup of warm tea, two cups in moving light
Matcha: the set, a scoop of powder, whisking
Product films: approved stills animated in Kling, with the wordmark set in the real typeface
Where it's at
All six products are live in a password-protected Shopify store: a tea pitcher, a gaiwan, a matcha bowl, a matcha set, a pair of tea cups and a tea caddy. 24 product images and two short product films, all built from real supplier photos through the same pipeline. Three problems were caught at review and fixed: a glaze that came out glossy, a lid drawn too tall, and a scoop drawn too short. The store is labeled as a concept and is not for sale.
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Posted Oct 7, 2026
A concept teaware brand where AI turns one real supplier photo into a full image set, checked against the original so products never look better than they are.
