Vivacite

Vivacite is a France-based high-end fashion house. Vivacite is a French word that can be translated as a mixture of liveliness and fierceness thus typography-based logo was designed that represent curves yet has a strong spirit.

Brand patterns are one of the best assets a brand can have. Especially if the brand has a congested market niche, brand patterns help the brand in standing out from the rest while being memorable by valuable customers.

For Vivacite, there were multiple variations of brand patterns were designed based on the initial "V" which in the later phase of the project was applied in apparel, accessory, and packaging design.

Brand patterns/ Monogram patterns can be further used in multiple ways to create the brand image and communicate brand language or they can be used as a signature element in Packaging design, Apparel design, Interior design, Print design, Digital design, etc.