Logo Design for a Gym supplement store

Muscle Craft is a fitness-focused brand that specializes in the reselling of authentic health and nutrition supplements. With a commitment to quality, trust, and customer-first values, Muscle Craft serves a growing community of fitness enthusiasts, athletes, and everyday individuals seeking reliable, performance-driven products from trusted manufacturers. The brand aims to become a go-to platform for authentic supplements and fitness essentials sourced from verified brands.

The project involved the conceptualization and design of a distinctive logo that visually captures the brand's essence — strength, trust, and authenticity. Since the focus was solely on logo development (and not a full identity system), the goal was to create a bold, memorable mark that reflects the athletic spirit and reliability of Muscle Craft. The deliverables included a primary logo mark with symbolic meaning, design rationale, color exploration, logo application mockups, and a basic brand guideline to ensure consistent usage.

The Muscle Craft logo is built on the idea of strength with purpose — visually capturing the brand’s commitment to performance, authenticity, and trust.

The symbol is a stylized monogram of the letter 'M', formed by two mirrored 'C's facing inward. This unique construction not only reflects the brand name (‘Muscle Craft’) but also evokes the image of a flexed upper body — a powerful visual metaphor for physical strength and dedication.

Framed within a shield-like form, the logo adds a sense of protection, trust, and credibility, reinforcing the brand’s reliability in delivering performance-focused products or services.

This project was a fusion of bold energy and meaningful form — crafted to represent strength, trust, and authenticity.

Let’s connect & create something powerful together.

If you are looking to get your branding/logo done, feel free to reach out at aakaashramnani@gmail.com