About the Brand
MAD Biker stands for Moto Armour Depot, a name that fuses utility with passion. The double entendre captures both the purpose (a depot for motorcycle armor) and the spirit (the "mad" love for biking).
Design Goals
The goal was to create a striking, masculine, and energetic identity that appeals to hardcore motorcyclists, while still retaining a clean, modern professional presence.
This project was completed a few years ago, but the identity continues to feel timeless a testament to the power of strategic, passionate design.