DIEM was a multi-year health

DIEM was a multi-year health and wellness technology project I developed from concept through a working mobile platform. The goal was to combine nutrition, fitness, lifestyle and community into a personalized daily experience built around each user’s goals, activity level, health considerations and preferences.

My role went far beyond the app screens. I was involved in product strategy, business model development, UX and feature planning, professional health-content development, personalization logic, reporting, database structure, developer coordination, testing and marketing. DIEM included personalized daily to-dos, nutrition and exercise tracking, health profiles, goals, reports and tools designed to make complex wellness information practical and usable.

This project represents the way I approach technology today: start with the real user and business need, define how the experience should work, then build the technology around it.