TG - were mothers; age-36-45; location- tier 1 cities.

Created user stories, understood the problems of mothers who have daughters who are about get their first period( how to manage periods of daughter, what information to provide her on prior basis) and then created ad copies accordingly about those problems and solution- our product- First Period Kit- as periods are beyond just bleeding.

Created content for website for SEO optimization, as well as for social media posts.

Funnel- Brand Awareness for First Periods, Engagement followed by Conversions.

Ran an awareness campaign to increase the reach and impressions for product resulting in 2000+ visitors daily. Ad copies which were not yielding results were removed after 3rd day. Regularly monitored key performance analytics such as CAC,CTR, frequency, video plays as per the objective.

Engagement campaigns were conducted to understand if mothers were watching our video ads(play through 3sec till 15sec atleast),or if they were liking or commenting on the video, single image ads.

Next we shifted to conversion- for this we retarget audience who had engaged with prevous video or single images with different ad creative with relatable ad lines to hit their pain points. Budget was also raised as per the requirement. Also, we created customer look-alike audience as our target too.

Overall daily visitors are-2000+; with an average sales of 800 orders.