Lumina - Visual Identity Redesign

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Brand positioning for resilient growth.

Deliverables:

Logo

Color Palette

Typography

Proposal Template

Deck Template

Capabilities Deck

Project Challenge

Lumina is a branding and insight agency focused on discovery strategy and market positioning.

Lumina reached out to me as they were in the process of completely overhauling their visual identity. Their previous identity served them well, but they felt like it didn’t capture their brand essence anymore - it was too feminine, soft, and not bold enough. Essentially, they’ve grown out of it as a business.

Lumina's Old Logo

Project Solution

Using my meticulous and detail-oriented process to achieve brand clarity and creative direction for the new visual identity, we’ve partnered up to modernize Lumina's visual identity so that it better reflects their brand and resonates with their target clientele.

Moodboard

Sketching and Finding the Right Idea

Lumina's New Visual Identity

Capabilities Deck

Social Media

Brand Strategy Proposal

New Visual Identity

Capabilities Deck

Brand Strategy Proposal

Banner

Posters

Social Media Ads

Working with Ihor was an awesome experience - I'm so glad I found him! He was incredibly diligent, clear, responsive, and timely throughout the course of our project, and he produced excellent work to bring my brand to life. I couldn't recommend him more.