Lumina - Visual Identity Redesign
Ihor Boiko
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Posted Jan 15, 2024
I’ve partnered up with Lumina to refresh their visual identity so that it better captures their essence and resonates with their target clientele.
Brand positioning for resilient growth.
Deliverables:
Logo
Color Palette
Typography
Proposal Template
Deck Template
Capabilities Deck
Project Challenge
Lumina is a branding and insight agency focused on discovery strategy and market positioning.
Lumina reached out to me as they were in the process of completely overhauling their visual identity. Their previous identity served them well, but they felt like it didn’t capture their brand essence anymore - it was too feminine, soft, and not bold enough. Essentially, they’ve grown out of it as a business.
Lumina's Old Logo
Project Solution
Using my meticulous and detail-oriented process to achieve brand clarity and creative direction for the new visual identity, we’ve partnered up to modernize Lumina's visual identity so that it better reflects their brand and resonates with their target clientele.
Moodboard
Sketching and Finding the Right Idea
Lumina's New Visual Identity
Capabilities Deck
Social Media
Brand Strategy Proposal
New Visual Identity
Capabilities Deck
Brand Strategy Proposal
Banner
Posters
Social Media Ads
Working with Ihor was an awesome experience - I'm so glad I found him! He was incredibly diligent, clear, responsive, and timely throughout the course of our project, and he produced excellent work to bring my brand to life. I couldn't recommend him more.