Logo Design

Brand Design

Art Direction

Social Media Assets

Website Design

Website Development

El Roi Studios is a boutique commercial photography, branding and art direction studio that specializes in commercial product photography for e-commerce businesses. The studio had gained an excellent reputation, but that was not reflected by its brand visuals.

El Roi Studios was founded as a passion project 8 years ago. The founder created the first logo himself and stuck with it for years until he decided it’s time for a change - he wanted to elevate his brand.

Product photography taken at its best doesn't happen automatically, but rather through meticulous preparation and a keen focus on details. Same here, these were the main features of El Roi Studios' new identity: accuracy, simplicity, and clarity.

A unified visual identity which highlights the professional skills of El Roi Studios and presents the studio with a recognizable brand that is as well-considered as their excellent works.

The geometric logo draws on precision and craftsmanship, while a restrained monochromatic palette combined with a few punchy accents and considered typography create a cohesive, understated visual language. Together, these elements give El Roi Studios a confident, contemporary identity that complements the photography without competing with it.

As El Roi Studios' reputation grew, its website struggled to keep up. An outdated design and cluttered experience no longer reflected the quality of the studio's work. The redesign brings greater clarity and refinement to the digital experience, letting the photography take center stage.