Google Ads Lead Generation for eCommerce Growth

Client Overview A mid-sized eCommerce brand in the European market sought to revolutionize its digital advertising strategy using Google Ads. Facing challenges such as high cost-per-acquisition (CPA), inconsistent conversions, and underperforming Google Ads campaigns, the client aimed to leverage Google Ads lead generation and optimized PPC strategies to drive targeted traffic, boost sales, and improve ROI.

Goal The primary objective was to reduce the cost per conversion while significantly improving the return on investment (ROI) from their Google Ads campaigns. Additionally, the client focused on generating high-quality leads and increasing sales across their Shopify store and key product categories through Shopify Google Ads strategies.

Challenges Before the project began, the client faced several key issues:

Intense competition in their niche led to expensive CPCs.

Poorly structured Google Ads campaigns resulted in budget wastage.

Ineffective tracking hampered performance analysis and improvements.

Broad targeting brought irrelevant traffic, reducing conversion rates.

Solutions To overcome these challenges, I developed and executed a comprehensive Google Ads optimization plan:

Results The comprehensive strategies delivered exceptional outcomes:

ROI surged by 13.38x, showcasing outstanding profitability from Google Ads campaigns.

Achieved 7,430 conversions with a total ad spend of €47,000.

Reduced cost per conversion to €6.33, significantly optimizing the advertising budget.

Increased conversions by over 50% compared to the previous quarter.

Tools: Google Ads, Google Analytics, Keyword Planner, Google Tag Manager, Shopify.

Skills: Google Ads optimization, PPC campaign management, conversion tracking setup, ad copy refinement, budget management, and Google Ads lead generation strategies.

Key Learning This project highlighted the power of granular segmentation and real-time data analysis in driving successful Google Ads campaigns. By implementing tailored Shopify Google Ads strategies and optimizing every aspect of campaign management, the client achieved sustained growth, improved ROI, and a significant reduction in CPA.