Problem: The existing Google Ads account had poor campaign structure, irrelevant keywords, and lacked Enhanced Conversions. This resulted in low conversion rates and inefficient ad spend.

Implemented Enhanced Conversions to capture more accurate conversion data.

Restructured the campaigns with dedicated ad groups for services like exterior detailing, interior cleaning, and full-service packages.

Focused on Exact Match Keywords to eliminate irrelevant clicks and maximize relevance.

Created 2 Responsive Search Ads (RSAs) per ad group with pinned headlines to align with the target audience's needs.

Introduced a robust negative keyword list to minimize wasted spend.

Doubled form submissions to 42 conversions within 30 days.

Reduced cost per conversion to €24.50 while keeping total ad spend controlled