Google Ads Campaign for Car Detailing Service
Bilal Malik
2X Conversions for a Car Detailing Service in 30 Days
Problem:
The existing Google Ads account had poor campaign structure, irrelevant keywords, and lacked Enhanced Conversions. This resulted in low conversion rates and inefficient ad spend.
Solution:
Implemented Enhanced Conversions to capture more accurate conversion data.
Restructured the campaigns with dedicated ad groups for services like exterior detailing, interior cleaning, and full-service packages.
Focused on Exact Match Keywords to eliminate irrelevant clicks and maximize relevance.
Created 2 Responsive Search Ads (RSAs) per ad group with pinned headlines to align with the target audience's needs.
Introduced a robust negative keyword list to minimize wasted spend.
Results:
Doubled form submissions to 42 conversions within 30 days.
Reduced cost per conversion to €24.50 while keeping total ad spend controlled
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Posted Jan 11, 2025
Doubled conversions for a car detailing service in 30 days by restructuring Google Ads campaigns. Improved ROI with Enhanced Conversions & targeted keywords.
