Content & Community Manager for VitaHustle

VitaHustle is a wellness brand founded by Kevin Hart on accessibility, optimism, and consistency. Rooted in the belief that better habits should feel achievable, the brand blends nutrition, community, and cultural relevance to support everyday health.

Prior to my role, VitaHustle had limited digital presence and no clearly defined social identity. The goal was to establish a cohesive digital foundation from the ground up, translating the brand’s ethos into a recognizable visual language and content system that could support both growth and scale.

Working in close collaboration with the Brand Manager and Art Director, I helped build VitaHustle’s social and digital presence from scratch. This included defining content pillars, establishing a consistent visual tone, and shaping how the brand showed up across platforms.

I led content creation and execution across social, including producing, shooting, and editing short-form video, product storytelling, and paid media assets. The focus was on building a flexible system that could support product launches, retail expansion, and community-building while remaining aligned with the brand’s purpose-driven voice.

Within six months, the brand saw significant momentum across channels. The work supported the launch of five new product flavors, retail expansion into The Vitamin Shoppe and Sprouts, and the production of two QVC segments featuring Kevin Hart.

In Q1 alone, I created 50+ original content pieces spanning organic social, influencer partnerships, and paid acquisition. I also helped launch and grow a new Facebook community that reached 500 members within 48 hours. The result was a fully realized digital presence that balanced agility, creativity, and long-term brand building.