UGC Creation for EADEM

EADEM is a modern skincare brand centered on melanin-rich skin, cultural nuance, and clinically effective formulas. The brand is known for its poetic, editorial tone and intentional approach to representation, education, and community.

The goal of this project was to create UGC-style content that felt native, credible, and aligned with EADEM’s refined visual and emotional language. The focus was on translating brand values into authentic creator-led storytelling that could live seamlessly across paid and organic channels.

The approach prioritized subtlety and trust over overt promotion. Content was designed to feel intimate and lived-in, balancing education with softness and restraint. Visual direction emphasized natural light, close framing, and ritual-driven moments to reflect EADEM’s sensorial, skin-first ethos.

The final deliverables resulted in polished, platform-native UGC that reinforced EADEM’s positioning as a thoughtful, culturally attuned skincare brand. The content integrated seamlessly into the brand’s digital ecosystem, supporting product storytelling without compromising authenticity.

These deliverables demonstrated how creator-led content can maintain editorial integrity while driving connection and trust.