Ad banner set in five sizes for a bike repair shop

Task. A bike repair shop wants more tune-up bookings. The offer is simple: a tune-up in 45 minutes, and free if it takes longer.

Solution. A wheel with real three-cross spoke lacing, drawn in SVG, in cobalt with a reflective orange. Each size is laid out again for its format instead of being scaled down: the 728x90 keeps the brand and the button apart, the 300x250 says the offer in one line, and the story keeps clear of the app's buttons at the top and bottom.

Delivered. Five PNG files and an editable HTML source that renders every size.

Concept work for a fictional client.