Auction.cars — Visual identity & UX/UI

Auction Cars is an auto auction broker based in the USA, focusing on IT solutions to help clients grow. They provide new technologies in car purchasing that are safe and allow control over the process, even from another continent.

In this design concept, it was important to convey the thrill one feels when buying a car, as well as the sense of movement associated with cars. It was achieved by using the letter "C," which incorporates elements reminiscent of car shapes. The typography chosen for the logo emphasizes the company's technological edge and openness to innovation.

In addition to the visual identity, we developed the UI/UX design of the platform along with responsive designs.