Logo Design for SaaS Startup

This project was a simple logo design for a SaaS startup providing innovative project management tools tailored for remote teams. The design brief for Innoware aimed to embody modernity and scalability, while maintaining distinctiveness in a crowded field. It features a color palette of deep blue and neon green, symbolizing trust and energy, complemented by a sans-serif primary typeface for clarity and a dynamic icon that reflects connectivity and growth. The design ensures versatility across multiple platforms and sizes, making it ideal for a technology-focused audience that values intuitive and effective solutions for enhancing productivity in dispersed team environments.

The logo takes the classic and easily recognizable image of the messaging icon and incorporates fluidity into the shape with both subtle and more pronounced curvature. There was a desire for the logo to showcase both the fluidity of Innoware's platform and also the ability of the platform to handle multiple levels of projects. The slight increasing shape of the message icon hints at the growth users can expect from using this platform.