Home Page Copywriting - SaaS Start Up

The goal of this project was to create a web page for a SaaS startup called Plotter. Plotter is a time management and goal setting application that strives to make productivity as easy as possible.

The homepage speaks to three different customer journeys. The hero section is for warm traffic that are looking to sign up as quickly as possible.

Then the copy addresses pain points and some features/benefits to capture any users that might be aware of their problem but they aren't sure that Plotter is the right solution. This section is followed by another CTA.

Finally there are a couple of sections that try to handle possible objections a user might have to signing up for a software like Plotter.

Plotter does not have an existing customer base, so the copy direction was found mostly through competitor research and online forums on productivity apps and time management. As someone that frequents these forums personally, this was a really fun project to work on as it aligned with my personal interests (which is always nice).

The copy was written and wireframed in Figma, where I can easily share the design with the design team and other stakeholders.