Breakpoint — Brand Identity

Breakpoint is a brand dedicated to producing informative videos that delve into clinical cases for dental professionals. The brand's primary focus is to provide dentists with valuable insights & tips and tricks that can impact their dental practices.

The main objective of this project was to develop a dynamic and memorable branding that incorporates a unique element that captures the essence of dentistry while highlighting the brand's three distinct levels of content. The branding needed to resonate with the brand's commitment to providing quality information with the utmost transparency and dynamism.

The logo was created to be a visually striking identity that reinforces the brand's core mission. The smiley face, which can be used as a mascot, incorporates the letters "B" and "P" with a smile, associating the field of dentistry with the design. The choice of three colors — lavender, pear, and smashed strawberry — highlights different levels of knowledge: catering to beginners, those at an intermediate level, and those with advanced expertise.