NFL All Day: Interactive digital collectibles platform
Iva Pezic
Client: Dapper Labs
Year: 2021
Role: Product designer
Agency: Turtle Inc. 🐢
Background
Dapper Labs is a blockchain-based company known for creating innovative digital collectibles and decentralized applications. They are the creators of the Flow blockchain and have developed several high-profile projects, including NBA Top Shot, which allows users to buy, sell, and trade officially licensed NBA collectible highlights.
Dapper Labs is also the company behind NFL All Day, providing the technological foundation and blockchain expertise to bring digital sports memorabilia to NFL fans. Their work focuses on leveraging blockchain technology to offer secure, verifiable ownership and trading of digital assets, enhancing fan engagement through unique and interactive digital experiences.
Objectives
Create engaging experience: Develop an interactive platform that captivates NFL fans, encouraging them to collect and trade digital memorabilia.
Ensure user-friendliness: Design intuitive user interfaces and navigation flows to make the platform accessible and enjoyable for all users.
Maintain brand alignment: Ensure consistency with the NFL brand identity, reflecting its values and aesthetic throughout the platform's design.
Implement blockchain security: Utilize blockchain technology to provide secure and verifiable ownership of digital collectibles, protecting user assets.
Enhance fan engagement: Foster a sense of community and excitement among users through social features, events, and special promotions.
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Posted May 27, 2024
NFL All Day lets fans collect, trade, and enjoy digital NFL memorabilia. As product designer, I crafted an engaging, user-friendly, and secure platform.
