Development for Luxury Beauty Brand: Empress Persona

✨ Empowering women through beauty and self-care.

For Empress Persona, I developed a bold and empowering brand identity that reflects confidence, beauty, and natural growth. The crown symbolizes strength and self-worth, while the abstract wave represents the texture of curly and coiled hair. Floral elements highlight the brand’s commitment to natural ingredients, nourishment, and growth.

Beyond the logo and branding, I designed packaging that embodies the brand’s luxurious and organic essence, ensuring every touchpoint feels regal and refined.

✔️ Brand Strategy & Analysis – Establishing a clear visual direction

✔️ Inspiration Board – Curating a cohesive aesthetic

✔️ Primary + Secondary Logo Design – A versatile and memorable brand mark

✔️ Typography Selection – Modern, bold fonts for a confident look

✔️ Color Palette Development – A rich and empowering scheme

✔️ Packaging Design – Custom labels and product packaging that reinforce the brand’s identity

💡 Designed for: A beauty and wellness brand focused on empowering women through self-care.

🔗 View Empress Persona