Development for Luxury Beauty Brand: Empress Persona
Charisse Collette
✨ Empowering women through beauty and self-care.
For Empress Persona, I developed a bold and empowering brand identity that reflects confidence, beauty, and natural growth. The crown symbolizes strength and self-worth, while the abstract wave represents the texture of curly and coiled hair. Floral elements highlight the brand’s commitment to natural ingredients, nourishment, and growth.
Beyond the logo and branding, I designed packaging that embodies the brand’s luxurious and organic essence, ensuring every touchpoint feels regal and refined.
🌟 Services Completed:
✔️ Brand Strategy & Analysis – Establishing a clear visual direction
✔️ Inspiration Board – Curating a cohesive aesthetic
✔️ Primary + Secondary Logo Design – A versatile and memorable brand mark
✔️ Typography Selection – Modern, bold fonts for a confident look
✔️ Color Palette Development – A rich and empowering scheme
✔️ Packaging Design – Custom labels and product packaging that reinforce the brand’s identity
💡 Designed for: A beauty and wellness brand focused on empowering women through self-care.
👇 See the Full Project Description👇
Curating aesthetic influences
Defining the visual identity
Custom labels and product packaging that reinforce the brand’s identity
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Posted May 22, 2024
Designed a majestic brand identity for 'Empress Persona', blending elegance with modern aesthetics to target a luxury demographic.
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