With the theme "Phygital" this edition will address how digital is changing and improving the consumer experience, its advantages and opportunities and how the digital and physical can live in harmony and create the best possible experience for the consumer. This duality was the starting point for the creation of the event's visual identity.

On the one hand, the use of 3D shapes that blur the background emitting a sense of pixelation to represent the digital. And on the other hand, with a more simplified approach, the use of outline and solid colors to reflect a more analog feel.

By: Diogo Ferreira & Diogo Rosa