Founded in 1949 as one of Portugal's largest concert halls, the original Cine-Teatro Avenida closed its doors at the end of the 20th century due to financial problems. In 2018 it opened is doors again, with the objective of becoming a house of culture, pluridisciplinary, where there is space for everyone. It is with the concept of a space formed by what goes on, and by who goes through it, that the basis of the identity of the Avenue emerges, in which the logo itself can be seen as a window to what goes on inside this space. The logo appears based on the main facade of the building; this one has become a landmark of the city of Aveiro due to its imposing and geometricality.