Plume Sustainable Branding
Vulpe Matei
Brand Designer
Graphic Designer
Marketing Strategist
Adobe Illustrator
Adobe Photoshop
Adobe XD
Plume faced itself with a challenging vision, taking the sustainable practices of the ESG market into the mandatory school uniform market of the United Kingdom. The founder approached me to bring his vision into more tangible brand, that can be seen and felt.
The main mission was establishing Plume's vision, outlook, tone of voice and then its identity through a visual language that complemented the sustainable with fashion and children.
Logo variations for Plume, showing options for all situations (web, app, print).
Typefaces used for Plume.
Color palette for Plume.
Brandbook page - Lockup.
Mission statement for Plume, UI webpage design.
Subscription plans UI webpage design.
Sustainable tag for the uniform design.
FAQ webpage design.
