Plume Sustainable Branding
Vulpe Matei
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Posted Sep 17, 2023
Designed and developed Plume's following brand elements: / Tone of Voice / Logo / Typography / Color Scheme / Brandbook / Website UI / Print Assets
Plume faced itself with a challenging vision, taking the sustainable practices of the ESG market into the mandatory school uniform market of the United Kingdom. The founder approached me to bring his vision into more tangible brand, that can be seen and felt.
The main mission was establishing Plume's vision, outlook, tone of voice and then its identity through a visual language that complemented the sustainable with fashion and children.
Logo variations for Plume, showing options for all situations (web, app, print).
Typefaces used for Plume.
Color palette for Plume.
Brandbook page - Lockup.
Mission statement for Plume, UI webpage design.
Subscription plans UI webpage design.
Sustainable tag for the uniform design.
FAQ webpage design.