R𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 DGE Electrical Services 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 (𝗛𝗼𝗺𝗲 𝗣𝗮𝗴𝗲) 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆. Completing the redesign of the Home page of DGE's website. Here are 3 key things I considered and did. 1 - Make the home page pass the 5-second test. Immediately, when a customer/client lands on the page, they should understand the business and value proposition of DGE Electrical Services. • Use a professional, clear, and intuitive hero image to communicate the value of DGE Electrical Services. • Use strong copy and a clear call to action, which prompts the visitor to schedule a call/meeting • Structured navigation links that make navigating the website easy for even a 5-year-old child. 2 - Redesigned the home page structure to lead the visitor into getting a clear understanding of DGE's mission, services, values, and team. 3 - Provided CTA's at important points to help convert a visitor into a potential client. 4- Structured the homepage into a sales funnel that would lead to converting a visitor into a potential customer.

Unclear grouping of Nav Links

Poor Copy for Headline

Zero Call to Action

Hero Image not telling a story

Hero section not covering 90% of the viewport