For this project, I provided comprehensive SEO and blog services for Tech Mahindra, a leading global IT services company. The primary goal was to enhance their online visibility and drive organic traffic through strategic content creation and optimization.
Challenges: One of the significant challenges was navigating the competitive landscape of the IT and telecommunications sector, where establishing a strong online presence is crucial. Additionally, with over 60% of all online experiences beginning with a search engine, optimizing content for search visibility was paramount.
Solution: I conducted extensive keyword research and competitor analysis to identify high-value topics and gaps in existing content. By implementing a data-driven approach, I developed a content calendar that included regular blog posts, articles, and SEO-optimized web content. This strategy focused on key industry trends, innovative technologies, and Tech Mahindra's unique offerings.
The results were impressive: within 12 months, organic website traffic increased by 75%, and the blog section saw a 50% increase in user engagement. Furthermore, the SEO strategy contributed to a 40% rise in lead generation, showcasing the effectiveness of targeted content in driving business results.
