World House - Visual Identity

Social Content Design

Brand Designer

Web Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

The Welthaus Stuttgart is committed to a global, sustainable and peaceful coexistence of all people. Based on their mission, an inclusive and vibrant visual identity that focuses on graphic elements and typography was developed to give it more visibility.

The media created with the styleguide includes posters, flyers, a newsletter, merch and digital media such as a website, app and Instagram in combination with the rebrand of the existing podcast.

Picture and word mark

The picture and word mark have taken a large place in the design as the centerpiece to arouse interest and to be imprinted as the new appearance of the Welthaus. The 17 strokes represent the UN's 17 Sustainable Development Goals (SDGs) and the W stands for Welthaus. The design is based on the world to express the core essence for global justice and peaceful coexistence of all people.