Overview We designed non-exercise flows for the Mindfit app to blend therapy and routine support for life improvement.

Problem Definition The client’s creativity and fresh ideas made narrowing down a clear creative direction challenging. However, we successfully balanced typography, colors, and messaging to inspire the app's development and expansion into branding, a website, and social media strategies.

Solution Through brainstorming, wireframes, and UX proposals, we created a bold and vibrant design with striking colors and dynamic font hierarchies. The collaborative process refined the UX, overcoming initial complexities to deliver a smooth, effective workflow.

Creative Approach We developed a clean, lively, and expressive brand identity, harmonizing colors, photography, and fonts to highlight user experience and core messaging.

Outcome The result was a visually engaging and user-friendly design that supported the app’s mission and future growth avenues.