Overview
We designed non-exercise flows for the Mindfit app to blend therapy and routine support for life improvement.
Problem Definition
The client’s creativity and fresh ideas made narrowing down a clear creative direction challenging. However, we successfully balanced typography, colors, and messaging to inspire the app's development and expansion into branding, a website, and social media strategies.
Solution
Through brainstorming, wireframes, and UX proposals, we created a bold and vibrant design with striking colors and dynamic font hierarchies. The collaborative process refined the UX, overcoming initial complexities to deliver a smooth, effective workflow.
Creative Approach
We developed a clean, lively, and expressive brand identity, harmonizing colors, photography, and fonts to highlight user experience and core messaging.
Outcome
The result was a visually engaging and user-friendly design that supported the app’s mission and future growth avenues.
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Posted Nov 28, 2024
Designed vibrant, user-focused flows for Mindfit, blending bold visuals and smooth UX to support therapy and routine, inspiring future brand expansion.