Lunar Walls Web Design and Brand ID

Lunar Walls approached us to develop an e-commerce platform for their premium LED video wall technology. The project required a disciplined focus on minimal viable product principles while delivering a high-end shopping experience that reflected their technical expertise.

With a fixed budget and timeline, we needed to:

• Create a complete shopping experience for just two flagship products with multiple configuration variables

• Implement the site strictly within Shopify's theming capabilities

• Design a technically sophisticated user interface that aligned with their brand identity

• Address the client's preference for dark-themed pages without sacrificing usability or visual clarity

We designed and developed a focused Shopify implementation that included:

• A strategically structured homepage prioritizing product benefits and technical specifications

• Dedicated technology pages explaining their proprietary systems

• Product pages with intuitive configuration options (size selection, pixel pitch variations, and stand accessories)

• Clear information architecture throughout the about, contact, and policy sections

The client's preference for dark-themed interfaces presented an interesting design challenge.

 We solved this by:

• Implementing contrasting gradient treatments that maintained visual interest while ensuring content legibility

• Creating a strong typographic hierarchy to guide users naturally through product information

• Incorporating the brand's visual identity elements established during our earlier brand development work

• Balancing technical information density with clean, purposeful visual composition

The final product met the client's needs by creating a clear e-commerce experience that highlighted their premium products without making it complicated. The site effectively shows the technical advantages of their products and offers a simple way to purchase with clear configuration options. The use of contrasting colors and typography made the design visually appealing, even with the challenges of a dark theme.