Cogneato Toy Co | Brand Design

Brian had an idea to start a wooden toy company specializing in Montessori toys, but he had no idea how to create the brand behind his vision that would stand out against the competition, or even what to call the company. He approached me and together we came up with Cogneato - playing on the fact that the toys stimulate a child's cognitive thinking, but also we wanted the brand to portray a sense of joyfulness, vibrancy, and transparency. The total opposite of being incognito.

The logo was inspired by toymakers of old. We wanted it to speak to a time when toys were still painstakingly and lovingly made by hand and with quality materials. I wanted the cogs to play on the "Cog"neato name and have them seem to work together seamlessly, like a well oiled machine. The color palette was chosen to be vibrant and joyful, again the opposite of incognito.

A fully developed brand with assets and collateral to take to market. I was also commissioned to create a 12 page product catalog (which you can see a sample of above).