When Afroheat came to me for their branding project, they wanted an identity that was energetic, bold, and full of life—something that would convey excitement and a vibrant lifestyle. I was thrilled to work on it and set out to create a visual system that would bring these qualities to life.

We chose a strong color palette as our foundation, using bold and vibrant hues to reflect Afroheat’s dynamic personality. I selected photography that was all about excitement—images that were bold, colorful, warm, and active, perfectly capturing the lifestyle Afroheat wanted to embody.

This approach wasn’t just about aesthetics. It was about making sure everything we did aligned with Afroheat’s core values and resonated with their audience. The end result was a cohesive and impactful visual identity that perfectly communicated the vibrant energy Afroheat is all about. It was a fun and rewarding project to be a part of!