TANA | Brand Identity Design

When TANA reached out to me for their branding project, they wanted to establish a brand identity that really stood out and was professional, modern, and reliable. I was excited to take on the challenge and dive into crafting a visual system that would encapsulate their vision. We decided to base everything around their signature corporate blue to maintain consistency and make their brand instantly recognisable.

I took the time to understand TANA's core values and who their audience was. With this insight, I curated photography and designed promotional materials that felt true to them. The goal was simple: keep everything clear and professional. Throughout the project, I focused on creating a brand image that would genuinely connect with their audience. By the end, we achieved a unified and impactful visual identity that not only represented TANA's brand but also set them apart in their field. Seeing it all come together was incredibly rewarding!