Rewards App by Muhammad SRewards App by Muhammad S

Rewards App

Muhammad S

UX Designer

UX Researcher

Adobe Photoshop

Figma

Role: Research & UX/UI

Project Overview:

Problem Statement: The business was thinking of adding a dedicated loyalty/rewards app. I had to research if there was a consumer base that wanted the app and design an app based on the consumer needs.

My Contributions:

I was the head researcher and designer for this project. This was a project for a business. I used mixed method research and designed a simpler more easy to use app design for customers to easily access and use the new rewards app

RESEARCH

1) Surveys

First, I sent out surveys to 100 customers that were signed up to the company's e-mail newsletter. This newsletter sent out daily/weekly deals and offers also. Out of the 100 surveys sent out, I recieved 65 responses. ⯮ 65%used the daily/weekly deals that were sent out in the newsletter. ↯ 35% were signed up but did not read the newsletter. ⯮ 79%were customers who came in4+times a week. ⯮ 88%used and were familiar with loyalty rewards app from other businesses.

2) Interviews

I contacted 15 individuals who met the requirements of using the newsletter, came in 4+ times a week, and were familiar with rewards apps. Out of the 15, eight volunteers were met for an interview. ‍ I asked questions on why they used the deals, what days they came in, how often they used rewards apps, and if they would like a rewards app for the current business. "I would love to accrue credits since I come in so often, the daily deals are nice but getting a BOGO or freebie once in a while will make me spend more!" "Yeah, I love racking up points. In a way it makes me spend more for other shops where I know I'm gonna get points and add up to a free item." --------------------------------------------------------------------------------------------------------- I also contacted 10 individuals of the 35% who were signed up but did not read the newsletter. Out of the 10, 4 volunteers were met for an interview. I asked questions on if a standalone rewards/deals app would increase their interest in using deals/gaining rewards and coming in more. "The newsletter gets lost in the inbox. I can't keep track of it. Atleast an app would give me alerts on deals and how many points I have." "I always miss the deals since I don't check my e-mail much. A rewards app could make me actually come in and buy something."

RESEARCH CONCLUSION

I gathered more data from notes and stories shared by daily employees and managers. I created sticky notes and journal entries. By doing this, I was able to identify primary themes. 🢖 Deals bring in people but it is a hassle using an outdated e-mail system 🢖 Many customers are more drawn into companies with loyalty rewards apps 🢖 There is a high interest in a loyaty rewards app from customers

Like this project

Posted Mar 15, 2022

Creating a loyalty rewards program app.

Likes

Views