Adopt-A-Road Awareness Campaign for Keep Lee County Beautiful

To boost participation in the City of Cape Coral’s Adopt-A-Road program, I developed a full awareness campaign for Keep Lee County Beautiful that was both informative and action-driven. The campaign centered around the custom-branded slogan, “Keep it Clean. Keep it Green.”—a bright, approachable identity designed to stand out and stick.

Deliverables included a campaign logo, rack card, press release, and a full suite of 12 social media posts with custom graphics and educational content. Messaging focused on volunteer recruitment, environmental impact, and community pride, making it easy for residents to get involved and feel empowered to make a difference in their own neighborhoods.

From visuals to voice, this campaign was all about turning civic duty into community energy.