Fox Insurance Brand Identity

Fox Insurance came to us needing a fresh, professional identity that reflected their depth of services and approachable expertise. The goal? A modern, confident brand that could stand strong across multiple insurance lines—property & casualty, employee benefits, and marine—while still feeling trustworthy and local.

The final logo subtly incorporates a fox tail motif into the letter “O,” paired with flowing lines that nod to both waves (for marine) and flexibility (a nod to tailored service). The sleek serif typography is balanced by a calming yet confident color palette of navy and teal. The supporting tagline—“smart. strategic. secure.”—reinforces their brand pillars and speaks directly to the mindset of their ideal client.