LUMÉA SKIN Brand Identity and Social Media Design

The goal was to create a modern and premium visual identity for a skincare brand that would feel clean, trustworthy, and visually appealing to its target audience. The brand needed a consistent look that could work across social media and marketing materials.

Brand identity

Logo and typography

Color palette

Skincare product packaging

Social media graphics

Promotional content

Product advertisements

Brand visual direction

The project was completed over 2 weeks, allowing enough time to develop the brand identity and create a consistent visual direction for LUMÉA SKIN.

Days 1–3: Brand research, creative direction, moodboard, and visual concept development.

Days 4–6: Logo exploration, typography, and color palette selection.

Days 7–9: Skincare packaging and product visual development.

Days 10–12: Social media graphics, promotional content, and product advertisements.

Days 13–14: Final design refinements, consistency checks, and preparation of the completed brand assets.

This timeline ensured that each part of the project was carefully developed while keeping the overall brand identity clean, premium, and consistent across social media and marketing materials.

Created a cohesive and premium visual identity for LUMÉA SKIN, combining elegant branding, refined typography, and clean product presentation to establish a strong and memorable brand image. The project included a consistent visual direction across skincare packaging, promotional graphics, social media content, and product advertisements. The final design was created to make the brand feel trustworthy, sophisticated, modern, and appealing to its target audience while maintaining a consistent look across different marketing platforms.