Berry Brew 360° Brand Concept,
NAZA AZAD
Berry Brew
A 360° brand concept that includes: identity, packaging, campaign, and retail activation.
The idea
Design a complete brand world for an organic canned drink — from label to campaign to real-world activation that feels fresh, energetic, and unmistakably summer.
Deliverables
Hero banner · Campaign visual · Can packaging · Brand board · POSM displays
Takeaway
This project taught me how a brand identity scales from a can in your hand to a kiosk on a beach. Consistency across every touchpoint is what makes it feel real.
Like this project
Posted Apr 26, 2026
A full brand concept covering identity, packaging, campaign visuals, and POSM designed to feel consistent from the can to the beach.
Likes
1
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Timeline
Feb 14, 2026 - Feb 21, 2026
