A 360° brand concept that includes: identity, packaging, campaign, and retail activation.

Design a complete brand world for an organic canned drink — from label to campaign to real-world activation that feels fresh, energetic, and unmistakably summer.

Hero banner · Campaign visual · Can packaging · Brand board · POSM displays

This project taught me how a brand identity scales from a can in your hand to a kiosk on a beach. Consistency across every touchpoint is what makes it feel real.