BEBAS Brand Identity and Packaging Design Concept
Clare Robert
BEBAS Brand Identity and Packaging Concept
Overview:
BEBAS is a skincare brand dedicated to the philosophy of "less is more." Driven by a mission to declutter the modern beauty shelf, BEBAS focuses on building a simple, intentional routine centered around high-quality essentials designed to heal, nourish, and protect the skin barrier.
Logo Suite (Including: Primary Logo, Secondary Logo, Submark)
Branding and Packaging Approach:
BEBAS believes that skin health shouldn't be complicated. By stripping away unnecessary fillers and aggressive actives, the brand empowers users to return to the basics. Their goal is to provide a foundational defense system for the skin, ensuring it stays resilient against environmental stressors while maintaining its natural balance.
This mission is symbolically reflected in the packaging. With the use of minimally inspired layouts, clean and subtle serif fonts, and bold brand gradients.
Brand Add Ons: Free Gift - Brand Inspired Scarf / Custom Tote Bag
Product Packaging: Body Wash / Body Lotion
Product Packaging: Serum / Moisturizer
Spot Treatment / Box Packaging
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Posted Oct 1, 2026
Created a brand identity and packaging series for BEBAS skincare. A brand with a skinimalism approach to their line of products.
