Matilda's Vegan Yogurt Packaging Design Concept
Clare Robert
Packaging Concept: Matilda's - Vegan Yogurt Line
Overview:
Matilda's is framed as a premium dairy brand focused on high-quality, farm-fresh dairy products like traditional milk, butter, and cultured yogurts. This release marks their expansion into plant-based dairy.
Yogurt Drink Bottle Packaging
Concept Breakdown:
Goal: Build a clean and timeless packaging series that feels elevated yet accessible.
The Palette: The brand colors are incorporated into the designs, which consists of warm tones representative of farm life.
Packaging Designs:
The brand emphasizes wholesome ingredients, ethical sourcing, and traditional production methods to maintain an authentic, field-to-table identity.
The approach utilizes the brand's custom rounded hexagon shape in a minimal layout with minor graphic assets to support it.
Yogurt Drink Bottles Packaging
Flavor Variant 3
Flavor Variant 4
Flavor Variant 5
Flavor Variant 6
Yogurt Cup Packaging
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Posted Sep 7, 2026
Designed a clean, elevated packaging series for Matilda's new line of vegan yogurt drinks and cups.
